Former WJCT contributing producer and radio host Damien Lamar is launching a newly formatted music program. "Taste Test" will air on Mixcloud every Saturday evening starting March 6, from 7 to 9 PM EST.
Jacksonville, FL— Former WJCT contributing producer and radio host Damien Lamar is launching a newly formatted music program. "Taste Test" will air on Mixcloud every Saturday evening starting March 6, from 7 to 9 PM EST.
The show will air ahead of the March 2021 re-launch of the companion podcast, Taste Test Live. The podcast will feature live guests, pre-recorded interviews and musical appetizers for Taste
Taste Test Radio gains the potential to create an even larger audience via Mixcloud which offers monthly subscription options for its listeners. Offline-listening and playback will be available to subscribers who choose Mixcloud Premium. For loyal listeners, the Mixcloud Select option offers its subscribers exclusive rewards and perks. Free listeners will have access with some limitations.
“I was offered a one-of-a-kind opportunity to be a part of something new at WJCT (89.9 FM). Every week, I selected music, created the setlists, " Damien Lamar said. "Once I understood the format, the rest was a piece of cake! Momentum was building, and more people were hearing the show
until COVID-19 arrived and changed the world and how we all do business."
"Last summer, the station relinquished rights to the logo and name I created for the show. I took a year off and focused on my music. I released two full-length albums, a mixtape, five singles and a series of visuals to accompany my sound design project," Lamar said. "I now see how much the landscape has changed. As the world becomes more subscription-based, hosting the show on Mixcloud makes so much sense to me. It will provide increased flexibility, and people will finally be able to listen to the show on-demand instead of solely when it airs or is re-broadcasted."
Tune in to the new ‘Taste Test’ beginning Saturday, March 6, at 7 PM EST on Taste Test Radio’s Mixcloud page.
Damien Lamar is a singer, digital media creative director, and podcaster. He began his
career in broadcasting in January 2018, creating, producing and hosting Taste Test, a 1-hour twice-weekly show at WJCT until March 2020. During his tenure, he introduced the WJCT audience to many local emerging artists, vocalists, storytellers, authors and poets. Damien Lamar’s tastes and musical sensibilities were what the then 58-year-old NPR affiliate was seeking in a music
program. He focused on bringing new music to long-time listeners, but with the goal of reaching a new audience as well. Six months later, he launched the companion podcast, Taste Test Live, producing over 100 guest interviews in an effort to funnel new listeners to WJCT.
Damien Lamar is the founder and CEO of ProfessorClock Media, a digital media agency. It is here you can find his ‘magnum opus’ and ‘quadrilogy’ “The New Adventures of ProfessorClock”, an obscure, electronic & ambient project and also performs as the lead male vocalist in two bands, KTG Entertainment & Neon Motherboard.